This opportunity is for a media campaign contract with a performance period of 12 months, with the submission deadline extended to 05/25/26 at 12:00 PM EST. The contractor must provide a detailed cost breakdown and allocate the budget across all mandatory channels, including TV, radio, streaming/OTT, desktop, mobile, and social media. The government has removed the CPM requirement and expects bidders to demonstrate flexibility in their proposed media mix to best achieve campaign goals. All creative assets will be provided by the VA, and the contractor is not responsible for landing pages or dedicated domain procurement. Performance reporting should include standard advertising metrics, with deliverables provided as hand-off reports.

The Dayton VA Medical Center seeks a contractor to provide a one-year TV, radio, and digital advertising campaign to increase awareness of its benefits and services, targeting Veterans aged 18-55, women, rural, and unenrolled Veterans. The campaign must deliver at least 5 million impressions with a cost per thousand impressions (CPM) not exceeding $7, using platforms like Facebook, X, and YouTube, with geo-fencing for a 17-county catchment area in the Greater Dayton/Miami Valley region. The anticipated period of performance is from June 1, 2026, to May 31, 2027. The contractor must provide a detailed media plan, obtain government approval for all creative, and submit monthly reports along with a final campaign report including ROI analysis. No budget amount is specified in the description.