The Dayton VA Medical Center seeks a contractor to provide a one-year TV, radio, and digital advertising campaign to increase awareness of its benefits and services, targeting Veterans aged 18-55, women, rural, and unenrolled Veterans. The campaign must deliver at least 5 million impressions with a cost per thousand impressions (CPM) not exceeding $7, using platforms like Facebook, X, and YouTube, with geo-fencing for a 17-county catchment area in the Greater Dayton/Miami Valley region. The anticipated period of performance is from June 1, 2026, to May 31, 2027. The contractor must provide a detailed media plan, obtain government approval for all creative, and submit monthly reports along with a final campaign report including ROI analysis. No budget amount is specified in the description.