This opportunity is for a one-year billboard advertising contract (June 1, 2026, through May 31, 2027) to support the Dayton VA Medical Center. The campaign must deliver a minimum of 18 million total impressions across a 17-county catchment area in Ohio, with no required breakdown by media type. The government will provide all creative assets and branding, and the contractor must propose a single all-inclusive firm fixed price. Performance will be evaluated on total impressions and CPM efficiency, with monthly reporting provided by the contractor. No budget amount is specified, and the location for performance is the 17-county area including Mercer, Allen, Hardin, Auglaize, Shelby, Logan, Darke, Miami, Champaign, Clark, Greene, Montgomery, Preble, Wayne, Fayette, Union, Butler, and Warren counties.

The Dayton VA Medical Center is seeking a contractor to design and implement a billboard advertising campaign targeting Veterans aged 18-55, women Veterans, rural Veterans, and those not currently enrolled, with the goal of enrolling 2,888 new Veterans per year. The contract is for a firm fixed price one-year period, with performance anticipated from June 1, 2026, to May 31, 2027. Services must be performed in the Greater Dayton/Miami Valley area, including a 17-county catchment area with rural locations. The campaign requires at least five static and three digital billboards, achieving no less than 18 million total impressions at a target cost per thousand impressions (CPM) of no more than $5. The contractor must provide a detailed media plan, monthly performance reports, and real-time reporting, with all advertisements subject to Government approval.