The USDA Foreign Agricultural Service in Bogota, Colombia, will host a U.S. ingredient demonstration event for hotel, restaurant, and institutional (HRI) representatives to promote U.S. food and beverage products and support U.S. importers/distributors in the local market. The contract will be awarded to the lowest priced technically acceptable offer, and the government may award without discussions. Offerors are encouraged to register in SAM prior to submitting quotes, though registration is not required at time of submission. Electronic quotes must be submitted via email to the contracting office. The solicitation will be published on SAM.gov and the U.S. Embassy Bogotá website.