The USDA Foreign Agricultural Service in Bogotá intends to contract for a consumer survey to identify market opportunities and understand Colombian consumers' perceptions, preferences, purchasing behaviors, distribution channels, and information sources regarding U.S. food and beverage products. The work will be performed in Colombia, with the office located in Bogotá. The government plans to award a contract to the lowest-priced, technically acceptable offer and may do so without discussions. Offerors are encouraged to register in SAM, though registration is not required at the time of proposal submission. Responses must be submitted electronically via email to the contracting office.