The U.S. Embassy Kingston seeks a contractor to conduct mixed-methods research on Jamaican adults' attitudes, motivations, and information behaviors regarding migration, including legal pathways and risks of irregular migration. The findings will inform a data-driven public diplomacy messaging strategy targeting specific Jamaican audiences. The work involves one nationally representative quantitative survey plus eight qualitative focus group discussions conducted across eastern and western Jamaica. The prime contractor may use subcontractors but retains full responsibility for performance, data protection, quality control, and deliverables. The research must safeguard respondent confidentiality, maintain sponsor anonymity where directed, and produce actionable recommendations along with complete, documented datasets.

The U.S. Embassy Kingston seeks a contractor to conduct mixed-methods research on Jamaican adults' attitudes, motivations, knowledge gaps, and information-consumption patterns related to migration, including legal pathways and risks of irregular migration. The project will consist of a nationally representative quantitative survey and one round of eight qualitative focus group discussions across eastern and western Jamaica. Findings will inform a data-driven public diplomacy messaging strategy, including audience segmentation, channel selection, and performance measurement. The contractor must protect respondent confidentiality, maintain sponsor anonymity where directed, and deliver complete datasets and methodological records for independent review. Performance will take place in Jamaica, with the prime contractor fully responsible for any subcontractor work and required to obtain written approval for any subcontractor substitutions after award.