The U.S. Embassy in Guatemala requires the services of a qualified opinion research firm to conduct audience analysis surveys and focus groups during a one-year period. The purpose of this requirement... The U.S. Embassy in Guatemala requires the services of a qualified opinion research firm to conduct audience analysis surveys and focus groups during a one-year period. The purpose of this requirement is to obtain reliable, data-driven information on public perceptions and attitudes to support Embassy strategic communications, program planning, policy engagement, and other mission-related activities.