Inactive
Notice ID:W912PQ-23-Q-0002
The USPFO for New York Purchasing and Contracting Office, intends to issue a Request for Quotation to award a single firm-fixed-price contract for NY Broadcasting Services consisting of a base year an...
The USPFO for New York Purchasing and Contracting Office, intends to issue a Request for Quotation to award a single firm-fixed-price contract for NY Broadcasting Services consisting of a base year and four (4) option periods. These services are required to promote the NYARNG and aid the NYARNG in meeting recruitment objectives. The project is located at the New York National Guard at Watervliet Arsenal, Watervliet, NY 12189. CAPABILITIES The ARNG uses radio and television across all 50 states, the District of Columbia and Puerto Rico to broadcast its local and state radio and television announcements in an affordable manner. The ARNG’s objective is to have radio and television enhance ARNG’s image in the minds of potential recruits and their influencers, resulting in qualified recruitment leads. This contract will further the ARNG’s objective by increasing public awareness of ARNG, clarifying public understanding of ARNG’s mission, and improve the public’s perception of the Guard at the State and local level. The vendor will provide the New York Army National Guard (NYARNG) the ability to advertise at the State and local level using both: (1) Public Service Advertising (PSA); and (2) a hybrid between PSA and paid advertising. The primary objective is to reach the New York Army National Guard (NYARNG) target demographic of 17–24-year-olds, then 25–35-year-olds. The Contractor shall use only Army National Guard specific trademarked logos. The Government will also make available the current video/photo library, a library containing approved creative pictures, banners, electronic imagery, and videos for Contractor use. The library is managed by the Government. All Contractor created advertising shall be approved by the COR prior to any posting. All Contractor approved imagery and videos shall be uploaded to the library by the Contractor monthly. All advertising and content produced and using the National Guard trademarked logos shall be the property of the ARNG. The vendor will be required to use the Army National Guard’s “Return on Investment (ROI) Tracking Tool” for all online banner media placement. The ROI Tracking Tool is a custom-built Web-based campaign management portal exclusively designed for the National Guard providing a transparent, collection control, and tracking of ROI data for all ARNG marketing and advertising campaigns. Additionally various monthly reporting and data metrics collections. Any Small Business concerns who believe they can responsibly perform this requirement should complete and submit the attached "Sources Sought Information Request Form" to the Contracting Officer/Specialist no later than 10:00 AM EST, 11 Oct 2022. The Sources Sought Information request form and appropriate documentation should be emailed to: christine.i.campbell.civ@army.mil Your attention is directed to FAR Clause 52.219-14 LIMITATIONS ON SUBCONTRACTING paragraph (c)(1) which states by submission of an offer and execution of a contract, the Offeror/Contractor agrees that in performance of the contract in the case of a contract for (1) "Services (except construction). At least 50 percent of the cost of contract performance incurred for personnel shall be expended for employees of the concern". Note: all contractors must be registered in the System for Award Management (SAM) with DFARS Representations and Certifications completed, in order to receive a contract from any DOD activity. Contractors may access the SAM.GOV website at: https://www.sam.gov// to register and/or obtain information about the SAM program. This source sought is issued for informational and planning purposes only. Reponses will not be returned. The information will be used to conduct market research to identify qualified, experienced, and interested potential sources and commercial practices in support of the government's requirements. Respondents will not be notified of the results of the evaluation. The Government does not intend to award a contract based on responses received under this announcement. Contact with Government personnel, other than those specified in the sources sought, by potential offerors or their employees regarding this requirement is not permitted. DISCLAIMER This is not a request for proposal, request for quote or invitation for bid. It is not to be construed as a formal solicitation or an obligation on the part of the government to acquire any products, construction, or services. The information requested by this RFI will be used within the New York National Guard to facilitate decision making and will not be disclosed outside the Federal Government. Any information provided to the government is strictly voluntary and will be provided at no cost to the government. The Government reserves the right to decide whether a small business set aside is appropriate based on response to this notice. All questions and concerns may be submitted to christine.i.campbell.civ@army.mil
