This opportunity is set aside for Economically Disadvantaged Women-Owned Small Businesses (EDWOSB) to provide a comprehensive marketing package for the California Army National Guard (CAARNG). The contractor will generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership and staff. The primary target market is non-prior service individuals aged 17-34, with the goal of distinguishing the National Guard from Active Duty. The contractor must have experience providing marketing solutions for the Army National Guard to develop branding, engagements, and recruiter support. Performance of services will be for the CAARNG, though no specific location, budget, or non-bid timelines are mentioned.

This opportunity requires a contractor to provide a comprehensive marketing package for the California Army National Guard (CAARNG) to support recruitment and retention goals. The contractor must generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership and staff. The primary target market is non-prior service individuals aged 17-34, with a focus on distinguishing the National Guard from Active Duty. The contractor must have experience providing marketing solutions for the Army National Guard, including branding, engagements, and recruiter support. No specific timelines, budget amounts, or performance location were mentioned in the description.