This is a 100% small business set-aside, firm-fixed-price contract for INARNG Marketing Program Support for the Indiana Army National Guard's Recruiting and Retention Battalion. The contractor will provide marketing program support including campaign management, market research/GIS analytics, recruiting location management, digital asset management, and training, with an optional advertising component for media strategy, purchase, and placement. Performance will take place in Indiana, with a base year from September 29, 2026 to September 28, 2027, and an option year advertising period from January 4, 2027 to September 28, 2027. The optional advertising component has a not-to-exceed amount of $150,000. Award will be based on best value considering technical capability, past performance, and price.