This is a market research notice, not a solicitation, seeking qualified businesses to provide integrated advertising and marketing services for the New Mexico Army and Air National Guard recruiting and retention campaigns. The contractor will develop and manage comprehensive, multi-platform strategies including TV, digital, out-of-home, and movie theater advertising targeted at individuals aged 17-42 in New Mexico and surrounding areas. The work involves two similar but distinct requirements, one for each branch of the National Guard. The Government will use the responses to determine its acquisition strategy. Capabilities statements are requested from interested parties.