The government intends to award a sole-source, firm-fixed-price contract to National Cinemedia LLC for movie theater advertising in Wichita, Kansas. The campaign will run 30-second spots before movies at Gold CPT, Regal, and Gold Regal theaters to target recruiting demographics, primarily high school and college-aged individuals (ages 18-30). Performance is located at these theaters in Wichita, KS. The award is expected on or about 21 September 2026. This is a notice of intent, as National Cinemedia holds exclusive multimedia rights for advertising at the specified theaters, making competition legally and logistically impossible.