This is a Sources Sought notice for market research to inform a potential future contract for comprehensive U.S. Army marketing and advertising services. The Government expects to release a solicitation in late Spring 2027. The notice describes the current contract, which is valued at $4B, to provide context. The contractor would provide a full range of services, including strategic planning, creative development, media buying, and digital marketing, targeting diverse audiences for personnel recruitment and retention. Required capabilities include omni-channel campaign execution, data analytics, and performance measurement.

This is a Sources Sought notice for market research to inform a potential future contract for comprehensive U.S. Army marketing and advertising services. The Government expects to release a solicitation in late Spring 2027. The current contract for these services is valued at $4 billion, indicating the program's scale. The contractor will be required to provide full-service, integrated marketing capabilities targeting diverse audiences nationwide to support Army recruitment. Key requirements include the ability to handle omni-channel campaigns, advanced data analytics, and obtaining security clearances for personnel.