U.S. Navy's Marketing and Advertising Program in support of the Commander, Navy Recruiting Command (CNRC).
The U.S. Navy is seeking a full-service advertising and marketing contractor to support its recruiting program for enlisted and officer positions. The contract will be a single-award Firm-Fixed-Price, Indefinite Delivery Indefinite Quantity (IDIQ) with a base period from January 20, 2027, to January 19, 2028, plus four 12-month options and one additional 6-month option, potentially extending to July 19, 2032. The procurement is not set aside for small businesses and will be awarded on a best-value, trade-off basis where non-price factors are significantly more important than price. The solicitation is expected to be released electronically on or about April 30, 2026, via NECO and SAM.gov. Performance location is not specified in the description.