U.S. Navy's Marketing and Advertising Program in support of the Commander, Navy Recruiting Command (CNRC).
The U.S. Navy requires full-service advertising and marketing services to support its recruiting command in filling enlisted and officer vacancies for active and reserve components. The contract will be a single Firm-Fixed-Price, Indefinite Delivery Indefinite Quantity (IDIQ) award based on best value, with non-price factors significantly more important than price. The base ordering period is scheduled from 20 January 2027 through 19 January 2028, with four 12-month options and one 6-month option, potentially extending performance to 19 July 2032. The solicitation is expected to be released electronically on or about 30 April 2026, with offers due as specified in the RFP. Performance location is not specified in the description.