Navy Talent Acquisition Group Phoenix - Theater Advertising
This is a sole-source procurement for Navy Talent Acquisition Group Phoenix to collaborate with Screen Vision Media for cinema-based recruiting outreach. The objective is to engage high school seniors and youth aged 17-24 through on-screen video and digital slides at Harkins movie theaters. The performance area covers NTAG Phoenix's Area of Responsibility, including Arizona, New Mexico, and West Texas, with activations specifically at Harkins theaters across Arizona. No specific timelines or budget amounts are mentioned in the provided description. The effort aims to increase Navy branding and generate positive awareness among the target demographic and influencers.