Inactive Total Small Business Set-Aside (FAR 19.5)

Amendment 0001 - Published on May 25, 2022. The Defense Commissary Agency (DeCA) seeks to acquire services for non-personal commercial billboard advertising services for DeCA, hereafter referred to as... Amendment 0001 - Published on May 25, 2022. The Defense Commissary Agency (DeCA) seeks to acquire services for non-personal commercial billboard advertising services for DeCA, hereafter referred to as “the Government.” The Government shall not exercise any supervision or control over the contractor performing the services herein. The contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, other items, and non-personal services necessary to perform the Commercial Billboard Advertising Services as defined in this Statement of Work (SOW). The contractor will utilize targeted marketing to reach the ideal customer derived from that customer's demographics that are associated with active duty military, retired, Veterans, and their dependents, as well as service connected veterans (DAV) who can now shop at the commissary due to a service connected benefit. Targeted marketing is generally limited in scope but is often more productive than broader types of marketing because it is designed around specific customer preferences and locations. The billboards for advertising campaigns shall include: Format, Dimension, and placement for each of the locations: approximate billboard size is 10’ high X 22’ wide (actual billboard dimensions can vary by up to 1 ft on all sides for dimension scaling). Locations based on production and placement of billboards for either the 8-week or 12-weeks depending upon campaign. Designs are not digital. DeCA Advertisement creative to be provided later. Creative is sent to the contractor, suppliers produce the material to install, maintain, and then remove after promotion period. One sponsor per sign with custom artwork, provided by DeCA. Any other important information that will define this requirement regarding specific or salient characteristics for each location will be provided. The exact GPS coordinates, the number of daily/weekly impressions, and a map showing the exact location of the specified billboard and Commissary/ Medical Center location highlighted for each location shall be included with quote submission. Fifteen (15) targeted locations with billboard placement be located on a highly traveled highway identified by each campaign. Eight (8) CLICK2GO Delivery Billboard placement shall be within one (1) mile of the installation main gate. The period of performance for the Click2GO Delivery advertising billboard campaign will be eight (8) weeks throughout the month of June 13 – August 6, 2022 for established advertising service to be announced within 30 days of contract award. See Attachment A- Solicitation Pricing sheet for locations and addresses. Deven (7) DAV Billboard Placement shall be within one half (1/2) mile of the Veterans Affairs Medical Centers. The period of performance for the DAV Medical Center Advertising Billboard Campaign will be 12 weeks throughout the month of June 13 – September 4, 2022 for established advertising service to be announced within 30 days of contract award. See attachment A- Solicitation Pricing Sheet for locations and addresses. The exact GPS coordinates, the number of daily/weekly impressions, and a map showing the exact location of the specified billboard and Commissary/ Medical Center location highlighted for each location shall be included with quote submission.